Our name and logo

Our logo is inspired in the Necker Cube, the optical illusion first published in 1832 by the Swiss crystallographer Louis Albert Necker. It is the graphic depiction of a cube, in such a manner that the human brain finds it difficult to interpret the disposition of each of its sides. Is the cube seen from above and left, thus showing its front face on the right and below of the picture? Or is it seen from below and right, thus making the observer see in the forefront the face that seems to be placed above and left?

The majority of the issues we at MOREANA | Lawyers and Economists face every single day usually confront us with the same complexity: the initial data collected from the client do not conform a consistent body, and there is initially no clear perspective about what´s the correct and comprehensive vision that makes the whole issue understandable. Only conscious effort, patient selection of the relevant information, and application of different approaches, eventually leads to the drafting of the optimal solution for the client. That is how we work at MOREANA | Lawyers and Economists.

That process of work, from the first contact with the case, to the final drafting and implementation of the optimal and custom – made solution for the individual client, is represented in our logo by the different shades of blue: a clearer shade at the left, growing darker clockwise. The final, optimal solution, is represented by the central square, in a reddish color that calls the attention of the viewer away from the blue elements around it.

Concerning the name of our firm, MOREANA | Lawyers and Economists takes its name from the illustrious English writer, jurist and politician Thomas More (1478 – 1535). That way we try to pay homage and at the same time inspire our daily activity on the deeds of a man that was, in the personal level the best of friends, in his family the best father and spouse, in his professional career an exceptionally gifted jurist and then politician. A man, finally, that when it came to put to the test his ethical and moral principles, did prove himself to be the most trustworthy servant of his King and his God: up to the point that, when Henry VIII tried to force his will to make him act against his conscience, More chose to suffer prison and death before surrendering to indignity.